Why Wisbys
It started with a coin
Jonathan began collecting in 1998, at just 13 years old, with Sainsbury’s World Cup coins. Wisbys grew from that lifelong passion.
About Wisbys
What we stand for
At Wisbys, we believe sports are more than just a spectacle. They’re moments of greatness, resilience, and inspiration. Every piece we offer celebrates these iconic stories and the athletes behind them.
Our vision goes beyond collecting. We are dedicated to using the power of sports to make a difference. A portion of our revenue supports charitable initiatives, bringing the magic of sports to everyone and inspiring future generations of athletes and fans.
The founder
Our journey
Jonathan has been passionate about collecting for as long as he can remember. From those first World Cup coins, his love for memorabilia grew along with his personal collection of items carefully curated from athletes, teams or events that continue to inspire him.
That lifelong passion led to the creation of Wisbys, a place where the legacy of the most revered athletes is celebrated. To Jonathan, this is more than a memorabilia company. It’s a community of passionate fans who want to give back, united by their love for the game and the legends who shaped it.
The values behind every piece
Preserving moments of greatness so iconic athletes and historic events motivate future champions.
Transparency, honesty and authenticity in every piece we offer and everything we do.
A percentage of our revenue goes towards charitable causes and initiatives.
Not just unique memorabilia, but long-term positive impact for customers and partners.
Building an educated community of collectors by sharing what we know.
Through the pieces we offer and the charitable partners we support.
How we source and verify our items
Diego Maradona’s signature on the Maradona and Palermo dual signed Boca Juniors jersey, as photographed for its listing. View the piece
Selective sourcing
We focus on reputable dealers, established collectors, auctions, consignors, and other trusted routes. We are more interested in confidence and quality than simply increasing stock volume.
Recognised authentication, not generic paperwork
We prioritise recognised third-party authentication and reputable certificates of authenticity rather than generic paperwork that offers little real reassurance to a buyer.
Checks that go beyond “certificate included”
Where certification is provided, we check that the documentation properly aligns with the item being sold. A certificate is only useful if it genuinely matches the piece.
Standards before sales
If something lacks credibility, raises unnecessary questions, or falls below the standard we expect, we walk away. Long-term trust matters more than short-term sales.
How we list and sell
Collector-led approach
We only list items we would be happy to own ourselves. If we would not be comfortable displaying it, gifting it, or adding it to our own collection, we should not be selling it.
Clear, evidence-led listings
We aim to show the details that matter, not just a flattering main image. Where relevant, that includes close-ups of signatures, holograms, serials, framing, and key aspects of condition.
Honest condition transparency
If there are notable marks, wear, imperfections, or presentation issues, we aim to make that clear. Buyers should know what they are receiving before they purchase.
Standards before sales
If something lacks credibility, raises unnecessary questions, or falls below the standard we expect, we don’t list it. Long-term trust matters more than short-term sales.
Buyer protection
What if something goes wrong?
Most of it is handled before you buy. The rest is a message to Jonathan.
Policies you can actually read
Delivery, returns, privacy, and the practical steps to follow if something needs attention, all easy to find and easy to understand.
Read the termsPacked for the journey
Higher value and framed pieces are packed carefully, sent with reputable shipping providers, and insured with protection suited to the item.
Or skip the shipping
In the UAE, most pieces can be seen in person and collected or delivered locally, which cuts out the delays, costs and risks of shipping internationally.
Fine Art Frames, Al Wasl Road. Fine Art Frames, Dubai Investments Park. Danial Frames, Al Quoz. The Pro Shop, Dubai Production City.
Ask before you buy
More detail, more photographs, more clarity. We would always rather help you make the right decision up front than have you buy with uncertainty.
Shop, or ask.
For full details, please refer to our Terms & Conditions and Privacy Policy. If you still need help please reach out to us via the Contact Us page and we will be pleased to help.